![]() There is nothing remarkable in it – all elements are painted black. This is, in fact, the most significant difference between them. It also echoes the style of SoftMaker’s Chantilly Serial Medium font, where the slash at the bottom of the “k” is horizontal rather than diagonal, as in the emblem. The Splunk company chose a simple and clear logo, using the Stone Sans Semi Bold Regular typeface. Such a symbol simultaneously performs the function of linking with programming languages and serves as a forward indicator that is, it adds dynamics to the logo. But its width is less than that of the letter. And since it’s a “k,” the arrow looks like its segment in a mirror image. On the right side of the logo, there is an inequality sign “>.” It is also a mathematical symbol with the meaning “greater than.” Its open side is turned to the next letter, which is the last one. External and internal corners are present only at “k.” Moreover, her leg is high and massive, which is very similar to the lowercase “l” standing next to it, which in turn resembles the capital “I.” “p” has a similar leg. The glyphs are simple but with rounding and a minimum of corners to demonstrate the friendliness of the digital product. It occupies almost the entire space and immediately attracts attention. The text is on the left side of the emblem. It is engaged in software for searching, analyzing, and controlling a large amount of generated data. Its head office is located in San Francisco, California. Today the number of its employees exceeds 7500 people. The firm was founded in 2003 by three IT professionals: Rob Das, Michael Baum, and Erik Swan. Splunk is the name of a software company and the software it produces. The design is universal the design is easy to read, and the style is utilitarian. It is written in black characters in lowercase. This is the name of the company and its program, arranged horizontally. The main element of the logo is the inscription. Everything is really simple and practical. ![]() It has neither rich color palettes, multi-structural typography, nor associative images. To show its efficiency, concentration, accessibility, and professionalism, Splunk chose an uncomplicated identity. It is a single inscription typed in sans-serif type. This approach is its main marketing strategy: it is not the logo that should promote the company, but the company – the logo, making it popular and in demand. She tried to keep the design practical while focusing on technology. To be highly recognizable, the company has adopted a simple and effective visual identity mark that has never changed. Since 2015, it has begun to be even more active, gaining ownership of competitors and some digital technologies. ![]() And already ten years after its founding, Splunk made several important acquisitions: it bought two specialized structures – BugSense and Cloudmeter. The popularity of this organization came along with the growth in demand for software. They were financially supported by venture capital companies JK&B Capital, Ignition Partners, Sevin Rosen, and August Capital. ![]() Its creators are a group of specialists led by Michael Baum, who became the company’s co-founders. It is built on fundamental data processing processes in large volumes. This is also the name of the digital technology used to support cybersecurity, business intelligence, application management, and compliance control. The headquarters location is San Francisco, California. The number of its employees is now more than 7500 people. It appeared in 2003 and, by 2022, received over 1020 patents. The firm’s founders are Rob Das, Michael Baum, and Erik Swan. Its basic specialization is software designed to search, analyze and monitor data generated via a web interface.
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